From Finco Analytics to Finco’s New Era: How Addis Studio Reimagined, Repositioned, and Rebranded a 15-Year Legacy

A brand transformation that would redefine everything—from their name to their online presence.

When Finco Analytics approached us, they wanted to “start something new.” What they didn’t expect? A brand transformation that would redefine everything—from their name to their online presence.

Founded in 2020 and backed by over 15 years of industry expertise, Finco was ready to expand.

They approached us as Finco Analytics, with the idea of launching a new business services division and a separate education platform.

But instead of creating two disconnected entities, we saw a bigger opportunity—to unify, elevate, and future-proof their brand.

That’s when we began a 6-month journey of strategic rebranding, naming, content creation, and digital activation that set Finco on a whole new growth trajectory.

From “Something New” to Something Bigger

The first step? Clarity. We sat down with the Finco team and realized their new ideas didn’t

need to float separately—they needed to grow under one stronger umbrella.

That’s when we began brand architecture and naming.

• We moved away from Finco Analytics.

• Created an umbrella brand identity as simply Finco.

• Developed two verticals with names that reflect their purpose.

• Finco Synergy—for business automation and services.

• Finco SkillHub—for practical finance education.

This wasn’t just about naming. It was about positioning the future of their business.

A Full Branding Foundation—Built Together

Once the names were finalized, we moved into full-fledged branding—from visual identity to voice.

Visual Identity

• Custom logos for Synergy and SkillHub.

• Harmonized yet distinct color palettes.

• Typography system for consistency.

• Icon sets and visual standards.

Voice & Tone

• We shaped a voice that could flex across education and business:

• Friendly, knowledgeable, and clear.

• Confident but never corporate.

• Empowering but practical

Brand Guidelines

Everything was documented in a comprehensive Brand Style Guide, including:

• Brand story & values.

• Visual language.

• Logo usage.

• Typography & color rules.

• Brand statements and taglines.

• Voice and tone principles.

• Social media do’s and don’ts.

• Sample branded templates.

It became the blueprint for every next step.

From Guidelines to Action—Content with Purpose

With the strategy and identity in place, we created all the foundational content Finco needed to launch powerfully and consistently.

• Company Profiles—Sharp, structured, and purpose-driven.

• Social Media Profiles—Optimized bios and platform-ready voice.

• Brochures & Presentations—Designed for trust and storytelling.

• Wall Quotes—Bringing their voice into physical space.

• Website Copy—Clear messaging that aligned with each vertical.

• Brand Statements & CTAs—To inspire action, not just attention.

  
  

Every proposal, every post, every presentation—it finally felt like us.” — Finco Team

Digital Marketing—The Final Layer, Done Right

Once the brand was alive, it was time to take it public.

We handled Finco’s digital launch and monthly marketing across Instagram and Facebook.

Platforms

• Instagram & Facebook.

• Unified voice, adapted visuals.

Execution

• 5 Static Posts per Week.

• 8 Reels per Month.

• Posts scheduled between 10 AM and 1 PM.

• Captions and creatives by Team Addis.

• Monthly video content by our trusted videography partner.

• Weekly calendars and pre-approval for smooth workflow.

Results:

Within weeks, engagement started to spike. What started as “let’s try this” turned into a steady, measurable growth curve. The brand not only looked the part—it was finally being seen.

Six Months of Strategy That Set the Stage for Scale

This wasn’t a quick fix. It was a six-month journey of rethinking, reworking, and reintroducing a seasoned brand to a new audience.

And it worked.

From Finco Analytics to a bold dual-brand architecture.

From an idea to full brand guidelines.

From internal conversations to public credibility.

From zero presence to high-performing digital engagement.

Today, Finco stands taller, speaks clearer, and connects faster—thanks to a brand that reflects their vision, voice, and value.

At Addis Studio, we don’t just design brands—we build clarity. We partner with founders to shape what’s next—through strategy, creativity, and collaboration.

If your business is evolving, but your brand isn’t reflecting it—let’s change that.

Reposition. Rename. Rebrand.

Let’s create something unforgettable—together.

hello@addis.studio